Planning a family photoshoot is like preparing for a mini family event—you want everyone looking fabulous, but also relaxed and true to themselves. As a family photographer in Northern Virginia (and a mom!), I’ve been on both sides of the camera. I know the effort that goes into creating picture-perfect memories. So, let’s tackle the fun part: coordinating family outfits for photos in a way that feels effortless and fabulous.
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Consider the Location and Season
Northern Virginia is packed with dreamy photoshoot spots, from lush green parks to historical landmarks. The season and setting should guide your wardrobe choices. For spring photos among blooming flowers, go for soft pastels or breezy neutrals. Fall sessions with those gorgeous orange and red leaves? Think cozy knits and rich, earthy tones like mustard, burgundy, or forest green.
Pro Tip: Don’t just dress for the weather—dress for the vibe! Think picnic-ready for a park session or slightly formal if your backdrop is a historic estate.
Start with a Color Palette
Choosing a color palette is the foundation of coordinating family outfits for photos. Select two or three main colors that harmonize well and complement your backdrop. For example, in a garden setting, muted blues, greens, and creams can feel fresh and timeless. Coastal setting? Consider sandy tones with pops of ocean-inspired hues.
Once you’ve settled on a palette, build each family member’s outfit around it. Avoid everyone wearing the same color—it’s more “awkward family reunion” than “chic family portrait.”

Mix Patterns and Textures
This is where things get fun! When you’ve mastered the basics of coordinating family outfits for photos, you can take things up a notch. A little pattern here, a touch of texture there—it’s like layering flavors in a recipe. Plaid shirts, floral dresses, or cable-knit sweaters are excellent choices to mix in. But remember, subtlety is key: one patterned piece per outfit group (or one big and one small – but not two of the same!) is usually enough to keep the look balanced.
For textures, think about adding visual interest with denim, linen, lace, or velvet. These little details photograph beautifully and add depth without being too “loud.”
Coordinate, Don’t Match
The old days of matching white shirts and khakis? We’ve evolved, friends! Instead, aim for coordination. Let everyone’s outfit shine while tying the looks together with a unifying theme—whether it’s through colors, styles, or textures.
That said, I have a soft spot for all-white sessions. When done right, an all-white wardrobe can look absolutely timeless—think flowing dresses, linen shirts, and layered textures to keep things dynamic. Just be sure the whites are complementary (not all shades photograph the same), and break it up with subtle accessories.
Accessorize Thoughtfully
Accessories are like the sprinkles on your family-photo cupcake. Hats, scarves, suspenders, or chunky jewelry can add a personal touch without stealing the spotlight. Just don’t overdo it—one or two accessories per person is usually plenty.
Bonus Tip: Shoes matter! Scuffed sneakers or overly formal shoes can clash with the look. Barefoot on the beach? Perfect. Clean boots for a fall session? Yes, please.

Favorite Websites to Shop to Make Coordinating Family Outfits a Breeze
For Moms
For Kids
Maternity
Ties + Bowties
Coordinating Family Outfits for Photos
Coordinating everyone’s outfits for your family photos doesn’t have to feel overwhelming. By considering the location and season, starting with a cohesive color palette, and adding thoughtful patterns, textures, and accessories, you’ll create a look that feels natural and stunning.
As your friendly family photographer, I’m here to help every step of the way—from brainstorming outfits to capturing those joyful, candid moments. So, gather your favorite people, pick out some fabulous outfits, and let’s make magic together.

Blaire Ring from Second Ave Photography is an award-winning photographer in Northern Virginia, specializing in newborn, family, and maternity photography with a fun and laid-back vibe. Her work has been featured in magazines and online blogs around the world. In 2023 Blaire was named one of Loudoun’s 40 Under 40, and she is a dedicated volunteer for Now I Lay Me Down To Sleep.